Hemp Heros

• Conducted comprehensive market research on the functional mushroom industry, identifying key trends driving growth and potential market entry points.

• Developed a strategic plan prioritizing market entry based on legal regulations, competitors, market maturity, growth rate, and initial investment.

• Formulated an advertising and social media plan to enhance brand visibility and engage with target audiences effectively.

• Conducted Heuristic evaluation and SEO audit of their website, recommending modifications based on the findings to improve online visibility and user experience.

• Utilised SQL prompts for efficient data retrieval.

• Extracted insights using research tools like Proquest, Marketline Advantage, Passport, and Statista, enriching decision-making with robust data analysis.